Columnist Liad Agmon explains how retailers can use data to personalize and optimize their campaigns for better returns. Liad Agmon on November 10, 2016 The e-commerce industry spends more on digital advertising than on any other vertical. By the end of 2016, digital ad spend will total approximately $15.09 billion. That figure will likely … Continue reading Why are retailers spending more money for the same number of eyeballs?
by Chloe Jung March 13, 2016March 13, 2016 You’ve spent a lot of time crafting the perfect social media advertising campaign. With beautiful creative, clever messaging, and a hyper-targeted audience, now it’s time to launch and get some eyeballs on your ads. For many advertisers, choosing a bid is an afterthought. The ad platform suggests … Continue reading Auction for Eyeballs: How Much Should You Bid In A Social Media Advertising Campaign?
Heather R. MorganMay 1, 2015 How eye catching are the subject lines in your cold emails? Maybe you’re sending out hundreds, or even thousands, of cold emails, but how many are actually being opened by your prospects? The subject lines which always grab our attention, engage us on a personal level, either by addressing an … Continue reading 3 Cold Email Subject Lines that Grab Eyeballs