BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact by Laurie Sullivan , Staff Writer @lauriesullivan, May 4, 2021 Evaluating creative performance is key to successful advertising campaigns. At least that’s what BrandTotal suggests, based on results of a survey conducted in April in which more than 500 CMOs of consumer-facing brands across the United States participated. … Continue reading BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact
Tag Archives: Evaluates
3 Fascinating (and Scary) Facts About How Google Evaluates Your Website
by Brittney Ervin May 18, 2016May 18, 2016 Google’s ranking algorithm is constantly changing. Something that worked last year might get you huge penalties this year. Techniques that you relied on (and were touted by talking heads) just a few seasons ago can be disastrous for your website today. So how you know if you’re … Continue reading 3 Fascinating (and Scary) Facts About How Google Evaluates Your Website
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