In a recent blog post, Brooke Ballard addresses the key to successfully engaging content: conversation. Saying “Hello” to your consumers is the best way to start a relationship with them. There are too many companies barking at their audiences that they’ve forgotten how to relate on a personal level. But people are people, and they’re … Continue reading You Had Me At “Hello”: How To Engage With Content?
Social networks seem to keep cropping up, whether people want them to or not. The world at large likes to think of social media in very simple terms: Facebook, Twitter, and maybe LinkedIn. And yet, the list of logos beneath a blog or a YouTube video continues to grow and grow – Google+, Tumblr, Instagram, … Continue reading Keep Calm & Engage: How Your Brand Should Leverage Social Media
In the business world today, content marketing is a hot topic. It seems like everyone, especially in the B2B arena, is jumping on the content marketing bandwagon. Indeed, content marketing – done correctly, can be a very effective way to attract new leads. It can help you win clients. But a lot of marketing content … Continue reading Identifying And Writing Content That Will Engage Your Audience
