Tag Archives: EndofYear

Facebook End-of-Year Trends: What to Watch Out For

Jana Christoviciute — December 8, 2017 — December 8, 2017 geralt / Pixabay Running your Facebook advertising campaigns at the end of the year can be challenging, especially with so many e-commerce marketers running their own branding initiatives. Still, by looking at last year’s Facebook insights, we can better understand auction dynamics and allocate budgets … Continue reading Facebook End-of-Year Trends: What to Watch Out For

Why your end-of-year marketing strategy should focus on repurposing and re-engagement

The year 2017 may be winding down, but that doesn’t mean your marketing efforts should. Columnist Andrea Lehr discusses the benefits of repurposing content during these last few weeks of the year. Andrea Lehr on December 6, 2017   As we begin to close out the last few weeks of the year, and if you’ve … Continue reading Why your end-of-year marketing strategy should focus on repurposing and re-engagement