This Modern QA Software Offers Customer Retention Solutions in a Difficult Economy Deanna Ritchie / 15 Apr 2023 Entrepreneurs and executives are scrambling to recession-proof their businesses this year amid a looming economic downturn and a still-tight labor market. Among many other strategies, they want to reduce costs with Business Process Outsourcing (BPO). BPOs … Continue reading This Modern QA Software Offers Customer Retention Solutions in a Difficult Economy
60% of businesses say they are increasing spending on marketing technology, services and personnel this year. Constantine von Hoffman on March 13, 2023 Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. However, more B2B businesses are reporting trouble in … Continue reading Martech spending continues strong despite rocky economy
By Shalene Gupta February 01, 2023 On average, Black-owned businesses start with $35,000 in capital, compared to white-owned businesses, which start with $107,000, according to a McKinsey study. Yet Black-owned businesses could add a potential $190 billion to the economy, according to a new study by Shopify. Shopify interviewed over 500 Black entrepreneurs to understand … Continue reading Shopify: Black-owned businesses could add $190 billion to the economy but still struggle to get funding
By Megan Morrone January 15, 2023 If you can believe that the “creator economy” has been around long enough to have battle-scarred veterans, then Marc Hustvedt is one of them. As the 43-year-old president of MrBeast (the current most subscribed-to individual YouTuber), Hustvedt is—in YouTube years, at least—a real old-timer. By the time MrBeast … Continue reading MrBeast’s president wants you to know the creator economy is not dead
By Sam Becker January 12, 2023 There was a bit of positive economic news Thursday: The rate of inflation slowed for the sixth-straight month, as the latest Consumer Price Index numbers for December showed that prices increased 6.5% over the past year. That’s down from 7.1% in November, and a significant fall from the … Continue reading These 7 numbers help explain why the economy feels so weird right now
By Jeff Beer January 08, 2023 Within the next six months, about 40% of U.S. marketers plan to fire their advertising agency. The source: a November 2022 survey by the agency-brand matchmaker SetUp, which talked to such brands as Coca-Cola, Delta Air Lines, Warner Bros., UPS, Discovery, and Home Depot, to name a few. … Continue reading How advertising creatives can succeed in the knee-buckling and night sweats of the 2023 economy
By Jessica Bursztynsky January 03, 2023 Life in the Gig Economy tells the stories of workers in an industry relied upon by millions. If you’d like to share your story, email staff writer Jessica Bursztynsky at Jessicabursz@proton.me. Cindy Charles is a 42-year-old who has been finding work on delivery service DoorDash in the New York City … Continue reading Life in the gig economy: The nonprofit founder who Dashes to fundraise
By Jessica Bursztynsky December 23, 2022 Life in the Gig Economy tells the stories of workers in an industry relied upon by millions. If you’d like to share your story, email staff writer Jessica Bursztynsky at Jessicabursz@proton.me. Connie Xu, 22, has been finding work on pet-sitting portal Rover in Austin since March 2022. This is … Continue reading Life in the gig economy: The 22-year-old dog-sitting in a new city
By KC Ifeanyi December 22, 2022 It’s been another destabilizing year across the board. But the creator economy has surprisingly held strong, even with a looming recession, increasing pressure from lawmakers to ban TikTok in the U.S., and Elon Musk being Elon Musk at Twitter. According to Influencer Marketing Hub, the creator economy is … Continue reading The top 4 creator economy trends to watch in 2023
Marketers are only using 42% of their martech stack’s capabilities. This is why they’re struggling to demonstrate its ROI. Jason McNellis on December 12, 2022 Companies worldwide face the realities of the “triple squeeze” — inflation, a shortage of talent and supply chain disruptions. The marketing organization is certainly not immune from their increasing pressure. … Continue reading In this economy CMOs need to spend more on training, not tech
