Tag Archives: Draft

IAB releases draft digital advertising invoice API specifications

The rules aim to automate and standardize invoice processes, decreasing errors and increasing speed of payments. They are open to public comment until Aug. 11. Constantine von Hoffman on June 10, 2025 The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising … Continue reading IAB releases draft digital advertising invoice API specifications →

13 Simple Tips to Help You Draft a Winning Video Marketing Strategy

Video Marketing

Julia TamamiFebruary 20, 2015 Consumers have changed the way they like to view advertisements. The time is gone when print media – newspapers, magazines, telegraphs, and the like – was the golden-haired child of marketing. Instead of sitting in front of the TV for hours, shoppers are now online watching movies, TV shows, and a … Continue reading 13 Simple Tips to Help You Draft a Winning Video Marketing Strategy →

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