Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk. Constantine von Hoffman on September 15, 2025 Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation and faster workflows to data analytics. … Continue reading Marketers turn to AI for speed, while consumers turn away in distrust
Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year. Dave Naffziger on January 31, 2020 Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are … Continue reading How evolving risks and consumer distrust will shape digital marketing in 2020
Aliza Freud — March 13, 2017 Follow @shespeaking— March 13, 2017 At my company, SheSpeaks, we just completed a study about Women and Trust. In a study of over 2,100 women nationwide we set out to understand how significant the trust deficit is among women, and what impact it has on brand perceptions and loyalty. … Continue reading Consumer Distrust in Media & Brands Rises [Infographic]
Younger users are ready for digital payment alternatives. Greg Sterling on November 30, 2015 Less than a decade from now most payments will probably be made with apps in phones or smartwatches, using biometric triggers or other mechanisms that don’t involve swiping or using plastic cards. Just as credit cards have mostly replaced cash so … Continue reading Millennials’ Growing Distrust Of Plastic Cards Pave Way For Digital Payments
