Tag Archives: dilemmas

Solving a marketer’s top 3 segmentation dilemmas

Mary Wallace on February 3, 2017   Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs. Using targeted messages coupled with strong content, marketers can effectively engage and escort leads down the buying cycle to a sale. Campaigns are most effective when both content and … Continue reading Solving a marketer’s top 3 segmentation dilemmas