After weeks of speculation, Databricks entered the martech space with an agentic CDP built for an agentic era of marketing and shopping. By Mike Pastore Published on June 16, 2026 Databricks put an end to weeks of rumors today as it announced CustomerLake, an agentic CDP. The announcement came at the company’s Data … Continue reading Databricks unveils CustomerLake, its agentic CDP
Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks. Mike Pastore on May 14, 2025 Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts … Continue reading Databricks takes aim at marketers with new platform for data and AI
