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Bracken Darrell reimagined some of the world’s biggest brands. Now he has plans to do it again

  By Nicole Gull McElroy Bracken Darrell likes starting over.  “This idea that you restart every day—that’s how I feel about everything,” he says. “You have a chance to reinvent things.”  It’s a mantra he’s intimately familiar with. Six months ago, Darrell became the new president and CEO of VF Corp., which owns brands including … Continue reading Bracken Darrell reimagined some of the world’s biggest brands. Now he has plans to do it again