Tag Archives: Creators

How influencers and content creators are reshaping brand strategies

Content Creation

Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience. Shama Hyder on February 27, 2024 Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions … Continue reading How influencers and content creators are reshaping brand strategies →

Audio giant Rode acquires rival Mackie to expand its focus on creators

Mergers and Acquisitions

Audio giant Rode acquires rival Mackie to expand its focus on creators Both companies were major players in the home recording boom of the 1990s and early 2000s. Lawrence Bonk   Tue, Dec 5, 2023 Freedman Group Audio device leader Rode just acquired rival company Mackie, creating something of a pro audio and streaming powerhouse. … Continue reading Audio giant Rode acquires rival Mackie to expand its focus on creators →

New YouTube policy requires creators to label AI-manipulated videos

YouTube Controls

New YouTube policy requires creators to label AI-manipulated videos Maxwell William / Nov 14, 2023   YouTube will implement a significant policy update that requires creators to disclose when they upload videos with manipulated or synthetic content, especially those created using AI tools, according to a recent Bloomberg report. This move aims to enhance transparency … Continue reading New YouTube policy requires creators to label AI-manipulated videos →

YouTube Shorts Product Lead Offers Insights For Creators And Brands

YouTube Branding

YouTube Shorts Product Lead Offers Insights For Creators And Brands by Colin Kirkland , August 25, 2023 In a conversation with YouTube Shorts’ product lead Todd Sherman, the video-sharing platform offers insider tips to creators and brands using the short-form video channel in an interview featured on Creator Insider, a YouTube channel intended to provide … Continue reading YouTube Shorts Product Lead Offers Insights For Creators And Brands →

Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR

AI Tools

Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR by Laurie Sullivan  @lauriesullivan, July 18, 2023 Newswire launched two tools Tuesday based on artificial intelligence to help marketers, copywriters, and content creators craft and optimize press releases and other content. Almee, an artificial intelligence (AI) writing assistant and recommendation engine, allows users to … Continue reading Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR →

How this company is giving Black creators an all-in-one platform for their content

Startups Promises

  By Natasha Ishak July 01, 2023 In the online world of social media, where virality is currency—literally, in many instances—Black content creators who start big trends rarely get a payday. Whether it’s starting dance crazes that get coopted by white TikTokkers, who then bag big endorsements, or setting fashion trends online that end up … Continue reading How this company is giving Black creators an all-in-one platform for their content →

Snap Launches New Lenses, AR ‘Learning Hub’ For Creators, Businesses

Snapchat Tools

Snap Launches New Lenses, AR ‘Learning Hub’ For Creators, Businesses by Colin Kirkland , June 1, 2023 For creators and businesses that want to enhance their creative output, Snap has announced three new augmented reality (AR) lenses built by the platform’s AR community, as well as a “Learning Hub” comprising free lessons in AR creation. … Continue reading Snap Launches New Lenses, AR ‘Learning Hub’ For Creators, Businesses →

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