The IPG merger strengthens Omnicom’s media engine, but fast-growing brands show why attention — not inventory — drives momentum. Reid Holmes on January 5, 2026   The advertising world has reached a moment of reckoning. As of late November 2025, Omnicom Group has officially closed its acquisition of Interpublic Group (IPG), with revenues exceeding $ 25 billion.  … Continue reading Omnicom’s mega-merger doubles down on media — at creativity’s expense →