A rebrand unraveled by bot-driven outrage. Here’s what it shows about brand risk, trust and the emotional stakes driving B2B marketing. Scott Gillum on November 21, 2025 Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the … Continue reading The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands
August 27, 2025 Cracker Barrel stock rebounds after it ditches its new logo. It’s not the first brand to walk back a redesign BY Sarah Fielding Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn’t go over well. The restaurant chain lost nearly $100 million in market value as … Continue reading Cracker Barrel stock rebounds after it ditches its new logo. It’s not the first brand to walk back a redesign
