tvScientific Bows Cost-Per-Outcome CTV Ad Buying by Karlene Lukovitz  @KLmarketdaily, August 18, 2023 Connected TV performance advertising platform tvScientific is now offering programmatic ad campaign buys on a cost-per-outcome (CPO) basis.  The option allows advertisers to pay based on achievement of predetermined, specific outcomes such as sales, return on ad spend/ROAS, post-campaign traffic and cost … Continue reading tvScientific Bows Cost-Per-Outcome CTV Ad Buying →