Tag Archives: CoCreation

Customer co-creation: The time is now

February 24, 2025 Customer co-creation: The time is now How Jaquet Droz sets an example for a customized and personalized approach BY Lior Arussy The emergence of generative AI and digital transformation has redefined customer-company relationships, empowering consumers like never before. As argued in a previous article I wrote, today’s customer is no longer a mere … Continue reading Customer co-creation: The time is now →

The Co-Creation of Value: Everybody Wins

Creativity

Daniel Hopper September 24, 2020 How the customer and firm can co-create value together to both get what they want. In 2020, customisation and giving the customer exactly what they want is becoming the norm. How do we give customers exactly what they want? One way is by letting them co-create value. This week’s article … Continue reading The Co-Creation of Value: Everybody Wins →