iCrossing, a Hearst company, struck a partnership to combine audience data and Connected Marketing Platform (CMP) with Kenshoo’s media management software. The partnership creates what company executives call the most “sophisticated performance media offering” today. iCrossing’s access to Hearst’s audience data from 200 million unique monthly visitors across its network of sites and other third-party … Continue reading iCrossing, Kenshoo Build Marketing Tool Chest →