Tag Archives: Career

How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey

Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces. Kim Davis on December 9, 2022 Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way … Continue reading How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey

Life in the Gig Economy: The guy who’s driving Lyft and Uber to save up for a career in day trading

  By Jessica Bursztynsky November 07, 2022 Life in the Gig Economy is a new series that tells the stories of workers in an industry relied upon by millions. If you’d like to share your story, email staff writer Jessica Bursztynsky at Jessicabursz@proton.me       Anthony Diaz is 30 years old and has worked … Continue reading Life in the Gig Economy: The guy who’s driving Lyft and Uber to save up for a career in day trading

Old-school employers like AT&T, Cisco, and Microsoft may offer the best career advancement

  By Sam Becker October 17, 2022   It’s not easy to live up to the standards of new generations, particularly for those who’ve been around for decades. But some of corporate America’s largest and oldest companies are finding ways to roll with the punches, and are earning high marks for being places where workers … Continue reading Old-school employers like AT&T, Cisco, and Microsoft may offer the best career advancement

A Harvard career adviser explains how managers can bridge the Gen-Z generation gap at work

  By Shalene Gupta October 12, 2022 Gen Z is still young, but this demographic cohort has already weathered a global pandemic, rampant inflation, and the ever-present rise of climate change. The oldest among them have had to enter their first jobs while the world was adjusting to remote work and the ramifications of COVID-19, … Continue reading A Harvard career adviser explains how managers can bridge the Gen-Z generation gap at work

What is a product designer: a primer on the career than can change the world

By Kaitlyn McInnis July 29, 2022   Though nearly everyone on Earth engages with their work on a daily basis, a product designer’s job description can seem mysterious and opaque to people outside the design or tech space. On a day-to-day basis, the role of a project designer comes down to: solving problems while keeping user … Continue reading What is a product designer: a primer on the career than can change the world

How to turn the great buyer resignation into B2B career opportunities

The B2B buying process has gone primarily digital – most B2B sellers and teams have not. Scott Vaughan on June 28, 2022 Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This … Continue reading How to turn the great buyer resignation into B2B career opportunities