Tag Archives: Career

What is a product designer: a primer on the career than can change the world

By Kaitlyn McInnis July 29, 2022   Though nearly everyone on Earth engages with their work on a daily basis, a product designer’s job description can seem mysterious and opaque to people outside the design or tech space. On a day-to-day basis, the role of a project designer comes down to: solving problems while keeping user … Continue reading What is a product designer: a primer on the career than can change the world

How to turn the great buyer resignation into B2B career opportunities

The B2B buying process has gone primarily digital – most B2B sellers and teams have not. Scott Vaughan on June 28, 2022 Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This … Continue reading How to turn the great buyer resignation into B2B career opportunities

MarTech Salary and Career: Amanda Donnelly on learning and experience

“I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness.” Constantine von Hoffman on June 16, 2022 As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Amanda Donnelly. She has a long career in marketing … Continue reading MarTech Salary and Career: Amanda Donnelly on learning and experience

MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data

“It’s essential to have an understanding of what data you want and why.” Constantine von Hoffman on June 15, 2022 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Federico Bianco. He’s a strategist-team lead at InfoTrust who worked in sales before moving into … Continue reading MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data

MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap

Woman in martech earn an average of 0.70?for every $1 a man earns. Constantine von Hoffman on June 15, 2022 One of the myths about the tech sector is that it’s a meritocracy, where people are primarily judged and rewarded on ability. Unfortunately, that’s not the case. The gender pay gap is just one example. … Continue reading MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap

Are you a Marketer or Maestro? The answer has a big impact on your salary and career

A close look at two key groups in our 2022 MarTech Salary and Career Survey. Chris Wood on June 14, 2022 The 2022 MarTech Salary and Career Survey, created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field. Depending on which side of the dividing line … Continue reading Are you a Marketer or Maestro? The answer has a big impact on your salary and career

Salary and Career: Julia Monahan gets the data to support the hunch

“I love marketing because I really feel it’s the pulse of the customer experience.” Constantine von Hoffman on June 14, 2022 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Julia Monahan. She’s director of CRM at Greater Good and has worked in marketing … Continue reading Salary and Career: Julia Monahan gets the data to support the hunch

Salary and Career Survey shows big rewards for knowing marketing and machines

Marketing and marketing operations are hot career options. Kim Davis on June 13, 2022 “Individuals who both ‘speak marketing’ and ‘speak machine’” — marketers and marketing technologists — “are worth their weight in gold.” So says Chief Martec Scott Brinker in his commentary on the results of the 2022 MarTech Salary and Career Survey. He … Continue reading Salary and Career Survey shows big rewards for knowing marketing and machines