Tag Archives: Blog

How To Pick A Good Blog Post Topic

Tommy LandryApril 17, 2015 I have to say, one of the joys of working in marketing is the ability to write and share my own thoughts, expertise, and opinions on a weekly basis. I absolutely love writing and plan to do so for as long as my fingers can type. Of course, it all looks … Continue reading How To Pick A Good Blog Post Topic →

A Simple Formula for Writing Blog Posts in 8 Painless Steps

Blogging

Shelley PringleApril 16, 2015 Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us. Yet business blogging is an important part … Continue reading A Simple Formula for Writing Blog Posts in 8 Painless Steps →

Business Blogging Lesson: How to Blog With a Purpose

Blogging

Julia BorginiApril 15, 2015 Everyone who starts a business blog does so with the best of intentions. They’re going to write regularly, give away valuable content to their readers, and really engage with them. Instead, what you get is a blog that ends up being another news release platform for you, and the last original … Continue reading Business Blogging Lesson: How to Blog With a Purpose →

5 Metrics That Will Increase CEO Interest in the Corporate Blog

Corporate

Sarah GreesonbachApril 15, 2015 CEOs are notoriously numbers driven. They care about numbers and results, not editorial schedules and topic brainstorms. And the only thing the want to know about the corporate blog is that it drives growth in reach, conversions, and the bottom line. As a marketer, it’s up to you to translate the … Continue reading 5 Metrics That Will Increase CEO Interest in the Corporate Blog →

Blog Writing 101

Blogging

Clare SaumellApril 14, 2015 We know it’s tempting to jump right into blogging. After all, the basic concept is pretty straightforward, right? Simply write a blog post and publish it on your website. Step 1. What’s your strategy? But to actually get any return on the time you spend blogging, you need some sort of … Continue reading Blog Writing 101 →

YOU Are The Media! 10 Reasons You Need A Blog

Blogging

Pam MooreApril 12, 2015 Thanks to digital marketing and social media, one single human being can have as much or even more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers, and more to tap into their trust, credibility and community they … Continue reading YOU Are The Media! 10 Reasons You Need A Blog →

Can Metadata Make or Break Your Blog?

Blogging

Allison VanNestApril 9, 2015 One of the most overlooked elements of any business blog is metadata. At its most basic, metadata is information that helps readers find your posts. It may not appear directly in your posts, but it helps your blog get picked up by search engines and shared on social networking sites. You’re … Continue reading Can Metadata Make or Break Your Blog? →

5 Great Reasons to Start a Blog in 2015

Blogging

Zac JohnsonApril 6, 2015 Blogging is everywhere. If you don’t already have a blog, then you are already behind. However, it’s not too late! Blogs are going to be around for many more years to come and in this article I’m going to tell you why there will never be a better time for you … Continue reading 5 Great Reasons to Start a Blog in 2015 →

4 Mega Factors to Consider When Branding (or Rebranding) Your Blog

Blogging

Bill FaethApril 6, 2015 Whether you’re an individual or a professional content marketer thinking about beginning your first blog, branding is far too important of a factor to neglect during this process. Developing a reputable and successful blog requires a considerable amount of time and attention spent to craft a blog worth reading. Before you … Continue reading 4 Mega Factors to Consider When Branding (or Rebranding) Your Blog →

Blog Promotion: Give Your Work The Publicity It Deserves

Blogging

Annaliese HenwoodApril 5, 2015 You’ve gotten past the business blogging basics, right? You know why it’s an important part of your marketing efforts. You have a system in place for creating and publishing your content. You might even already have a content promotion strategy. However, similar to social media marketing, the education never stops. There’s … Continue reading Blog Promotion: Give Your Work The Publicity It Deserves →