Are We Blindly Following Data? by Matthew Stewart , June 30, 2021 The following was previously published in an earlier edition of Marketing Insider. Who do we develop ads for?” This question has become more relevant in recent years as marketers grow and expand upon their data capabilities. From chatbots and AI, to natural … Continue reading Are We Blindly Following Data?
JaeMi Pennington — December 4, 2018 — December 4, 2018 geralt / Pixabay In 1909, Harry Gordon Selfridge, founder of Selfridge’s department store in London, coined the infamous phrase, “the customer is always right.” It was meant to be a message to customers that they will get good service at his stores, but it was … Continue reading Good Client Relations Start With Good Counsel – Stop Blindly Saying ‘Yes’
Columnist James Collins shares data from Rakuten Marketing to help debunk a few of the more pervasive misconceptions about coupon affiliates. James Collins on November 25, 2016 It’s often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of revenue that has actually been driven by other … Continue reading 3 coupon affiliate myths it’s time to stop blindly believing