by Rachel Serpa Follow @getbaseAugust 9, 2016 As part of an industry built on a foundation of effective communication and influential relationships, salespeople sometimes think of data science as their worst enemy. Data science is often seen as an evil overlord, lurking over reps’ shoulders and reporting back on their every move to their supervisors. … Continue reading Personalize, Standardize, Automize: Striking the Right Balance with Data Science →