Tag Archives: Atlas’s

Facebook Closes Atlas’s Video Ad-Serving Gap, Widens Sales Measurement

Facebook’s Atlas can now serve video ads across desktop and mobile and measure how ads lead people to purchase on different devices or in physical stores. Tim Peterson on March 7, 2016   Facebook’s ad server, Atlas, recently came under fire for being less of an ad server and more of a measurement tool, as … Continue reading Facebook Closes Atlas’s Video Ad-Serving Gap, Widens Sales Measurement