YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach. Chris Wood on May 2, 2023 This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. It’s a chance for digital publishers to show how they … Continue reading IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’
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Multi Armed Bandits & A/B Testing: Which Makes You More Money
By Rohan Ayyar July 12th, 2016 A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!” But maybe you should. Because honestly, A/B testing isn’t the only kind … Continue reading Multi Armed Bandits & A/B Testing: Which Makes You More Money
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