By Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. This month, Modelo Especial became the top-selling beer in the United States, surpassing longtime sales-champion Bud Light. So far, Modelo Especial’s crowning has largely been explained less in terms of Modelo’s rise than in terms of the … Continue reading How Modelo Especial quietly became America’s top beer brand
By Laya Neelakandan May 25, 2023 American adults’ top-trusted brand for 2023 might be an unlikely one, but it’s managed to stick around: Band-Aid. Morning Consult’s latest Most Trusted Brands report shows the adhesive bandage company securing the number one spot, followed by UPS, Amazon, Lysol, and Kleenex. Conducted between March and April, the … Continue reading You might be wearing America’s most trusted brand right now
Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality by Laurie Sullivan @lauriesullivan, September 29, 2022 Anthony Flaccavento, newly appointed GM of the Americas at Ogury — a global ad tech company with a strong presence in Europe and the U.S. — spent years coaching basketball, soccer, baseball and other sports … Continue reading Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality
How Pete Stein’s Entrepreneurial Spirit Led Him To Become Merkle Americas President by Laurie Sullivan , Staff Writer @lauriesullivan, March 14, 2022 Pete Stein stepped into his role as president of Merkle Americas on March 1. Inside Performance asked him whether it felt different. You know — like when you are 49 years old, about to … Continue reading How Pete Stein’s Entrepreneurial Spirit Led Him To Become Merkle Americas President
