Tag Archives: Amazon

Amazon Executive Joins LoopMe As First Global Chief Revenue Officer

Amazon Executive Joins LoopMe As First Global Chief Revenue Officer by Laurie Sullivan  @lauriesullivan, February 2, 2023 LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on Thursday. The company appointed Lisa Coffey as its first global chief revenue officer, and Andy Sophocli as associate vice president, partnerships EMEA, … Continue reading Amazon Executive Joins LoopMe As First Global Chief Revenue Officer

Amazon Publisher Direct And Paramount Advertising Expand Partnership

Amazon, Paramount Advertising Expand Partnership by Laurie Sullivan  @lauriesullivan, January 31, 2023 Amazon Publisher Direct (APD), announced at Unboxed 2022, has expanded an agreement with Paramount Global. The news announced Tuesday focuses on advertisers using Amazon DSP to programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform. It also includes the company’s ad-supported … Continue reading Amazon Publisher Direct And Paramount Advertising Expand Partnership

Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart

Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart by Laurie Sullivan , Staff Writer @lauriesullivan, January 18, 2023 Marketers got a slew of retail numbers on Wednesday, much of it wrapped in cost-per-click (CPC) data. U.S. retail sales slipped 1.1% in December from the prior month, but rose 6% compared with December 2021, reflecting the … Continue reading Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart

Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs

Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs by Laurie Sullivan  @lauriesullivan, December 1, 2022 Yahoo has selected Amazon Web Services (AWS), as a preferred public cloud provider for its advertising-technology business Yahoo Ad Tech. The company views the migration as part of the business’s ongoing digital transformation strategy to reduce … Continue reading Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs

Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend

Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2022 A glitch in Amazon’s ad tools system on Black Friday caused advertisers to potentially overspend up to hundreds of thousands of dollars during the hottest holiday weekend of the year, while others underspent, causing them … Continue reading Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend