Tag Archives: Alliances

Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines

Digital Advertisement

The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply. Amy Gesenhues on May 22, 2018 As we move closer to the 2018 midterm elections, the Digital Advertising Alliance (DAA) is trying to build more transparency around political ads and make political advertisers … Continue reading Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines →

A New Model for Negotiating Alliances That Last

Negotiation Skills

Jeanette Nyden — August 18, 2017 Follow @JeanetteNyden — August 18, 2017 DasWortgewand / Pixabay Cheryl Jones, Director Corporate Alliances for Starbucks, addressed the Women’s Business Owner’s luncheon in Seattle, Washington. In her presentation, Cheryl stressed the growing importance of creating alliances as a primary way to increase product to market profitability and vertical marketing … Continue reading A New Model for Negotiating Alliances That Last →

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