Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences. Mike Pastore on February 20, 2025 Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024. Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers … Continue reading Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration
Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. Sam Shennan on February 18, 2025 Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications … Continue reading How un-marketing builds trust in a world of invasive advertising
Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year’s 11.8%. Chris Wood on January 16, 2025 U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media … Continue reading IAB expects digital advertising growth to slow considerably this year
Immediate, Measurable Ad Results Fuel Performance Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, January 16, 2025 Performance media is catching the attention of more than search advertisers and marketers, which is likely the reason why more advertisers will buy media in connected television (CTV). The Internet Advertising Bureau released a 2025 outlook today citing estimating … Continue reading Immediate, Measurable Ad Results Fuel Performance Advertising
How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025. Chris Wood on January 14, 2025 In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. While audience expectations will continue to rise, so will the need to … Continue reading Data, AI and advertising: 2025 predictions
Gemini Filters Could Put A Wrinkle In Advertising, Earned Media by Laurie Sullivan , Staff Writer @lauriesullivan, December 27, 2024 If Google adds content filters to Gemini that allow users to control what they see in query results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI. One … Continue reading Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
GAI Automating Advertising – Ad Copy In 30 Seconds by Laurie Sullivan , Staff Writer @lauriesullivan, October 28, 2024 What will advertisers do with so much extra time? Google has created all types of technology for AI-supported images, text, audio and video. Now one independent agency has stepped up leveraging large language models (LLMs) to create precise SEO techniques … Continue reading GAI Automating Advertising – Ad Copy In 30 Seconds
How To Avoid The 7 ‘Deadly Sins’ Of Emotionless Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, October 24, 2024 Consumer attention is difficult to capture, but emotional storytelling — rather than rational approaches to advertising — can dramatically drive brand growth and success. The Emotion Effect, a new white paper from brand-tracking organization Tracksuit, found … Continue reading How To Avoid The 7 ‘Deadly Sins’ Of Emotionless Advertising
Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum’s and Experian’s offerings now added. Kim Davis on October 4, 2024 As September drew to a close, so did Oracle Advertising. The withdrawal from the ad … Continue reading What Oracle’s exit from advertising means for the adtech space
Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising. Geoff Crain on September 27, 2024 As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for … Continue reading How to balance ROAS, brand safety and suitability in social media advertising
