Tag Archives: Addressed

Can the app-retention crisis be addressed with personalized notifications?

Leanplum says behaviorally and time-optimized notifications improve retention. Greg Sterling on September 17, 2016   A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost … Continue reading Can the app-retention crisis be addressed with personalized notifications?