Marc Hummel — November 27, 2016 Follow @realmarchummel— November 27, 2016 Ecommerce sales for Thanksgiving and Black Friday 2016 saw a 5.5% increase in total AOV. Mobile conversion rates on Thanksgiving rose 115%. Read on for our analysis and complete ecommerce benchmark tables for Thanksgiving and Black Friday. To create this report, we analyzed more … Continue reading Thanksgiving + Black Friday eCommerce Metrics: AOV up 5.5%, Mobile Conversions up 115% →