ARF Focuses On Managing 21st-Century Data by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2017 Scott McDonald, president and CEO of the Advertising Research Foundation (ARF), admits having a passion for experiencing off-Broadway theater and just returned from an overseas jaunt to attend the festival Bayreuth, to indulge in what he calls his “culture … Continue reading ARF Focuses On Managing 21st-Century Data