Tag Archives: 208Year

A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing

Wiley CMO Clay Stobaugh shares the challenges of leading a company founded in 1807 into the digital marketing age. Amy Gesenhues on December 2, 2015  After more than 208 years in business, Wiley has moved its brand into the digital age while continuing to focus on educational resources, professional development and scholarly research. “There is … Continue reading A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing