Hi, Welcome Welcome back Curating content for B2B marketing helps you reclaim your time, generate more leads and increase your credibility. Learn how to do it right. Michael Brenner on November 20, 2023 Publishing authoritative content is among the best ways to attract high-value B2B leads. However, creating appealing content for buyers at different stages … Continue reading The power of curated content in B2B marketing
Latest Posts
Smarter public transit comes at the cost of rider anonymity
Smarter public transit comes at the cost of rider anonymity More digital payment options means more chances to collect sensitive data. Katie Malone Tue, Nov 21, 2023 Gary Hershorn via Getty Images Security experts were skeptical about the New York MTA’s switch to an OMNY tap-and-go system when it was first announced years ago. … Continue reading Smarter public transit comes at the cost of rider anonymity
The Extent to Which AI Can Help Your Digital Marketing Campaign
The Extent to Which AI Can Help Your Digital Marketing Campaign Elijahj Williams / Last Updated: Nov 20, 2023 Artificial Intelligence is gradually becoming an integral part of everything. The demand for advanced technologies and automation is driving the AI revolution. It is no longer science fiction or something we associate only with robots … Continue reading The Extent to Which AI Can Help Your Digital Marketing Campaign
Digital events platforms: Best of the Chatbot
See how the MarTechBot responds to a prompt and how the prompt could be improved. Today: discovering the value of digital events platforms. MarTechBot on November 20, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Digital events platforms: Best of the Chatbot
X CEO calls article that led to latest brand exodus ‘misleading and manipulated’
X CEO calls article that led to latest brand exodus ‘misleading and manipulated’ Linda Yaccarino says X stands against antisemetic content and vows to back free speech on the platform. Pranav Dixit Updated Tue, Nov 21, 2023 Jerod Harris via Getty Images X CEO Linda Yaccarino called a report from a watchdog group that … Continue reading X CEO calls article that led to latest brand exodus ‘misleading and manipulated’
Why Microsoft looks like the real winner in the OpenAI drama
By Chris Morris November 20, 2023 It’s going to be some time before the dust settles from the implosion of OpenAI’s management suite, but (for the moment at least), Microsoft appears to be the clear winner from the AI imbroglio. As of Monday morning (and given the rapidly shifting landscape in this story, it’s … Continue reading Why Microsoft looks like the real winner in the OpenAI drama
X lawsuit accuses Media Matters of running a campaign to drive advertisers away from its website
X lawsuit accuses Media Matters of running a campaign to drive advertisers away Media Matters calls the lawsuit an attempt to ‘bully X’s critics into silence.’ Mariella Moon Updated Tue, Nov 21, 2023 AP Photo/Kirsty Wigglesworth X has filed a lawsuit against media watchdog group Media Matters over the latter’s research that showed … Continue reading X lawsuit accuses Media Matters of running a campaign to drive advertisers away from its website
OpenAI drama shows why news junkies can’t quit Twitter, even if they hate X
By Emily Price November 20, 2023 If you were looking for information about Sam Altman’s abrupt departure from OpenAI this weekend, you likely found yourself, like me, constantly refreshing your news feed on X. While advertisers like Apple and Disney were fleeing the platform, starting Friday, over concerns that their ads were being shown … Continue reading OpenAI drama shows why news junkies can’t quit Twitter, even if they hate X
B2B email marketing: 3 strategies for advanced personalization
Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience. Stephanie Trovato on November 20, 2023 Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what … Continue reading B2B email marketing: 3 strategies for advanced personalization
In Sam Altman Advertisers Trust
In Sam Altman Advertisers Trust by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2023 Visionaries lead and execute the best companies. Founding entrepreneurs — the people like Sam Altman who put everything on the line to challenge the status quo — face risk head on with a focus on success, even if that success, along … Continue reading In Sam Altman Advertisers Trust
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