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B2B marketers say improving data quality is top priority

Hi, Welcome Welcome back Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year. Constantine von Hoffman on June 10, 2024   Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 … Continue reading B2B marketers say improving data quality is top priority →

Pega’s Blueprint for digital transformation

Pega product announcements at PegaWorld included enhancements to Blueprint, its genAI-powered application designer. Kim Davis on June 10, 2024   “I think it is going to revolutionize what our customers are able to do,” said Pega founder and CEO Alan Trefler. Addressing the keynote audience at PegaWorld 2024, Trefler was describing Pega GenAI Blueprint, a … Continue reading Pega’s Blueprint for digital transformation →

Cities crackdown on food delivery companies over driver complaints

June 10, 2024 Cities crackdown on food delivery companies over driver complaints Officials in Boston, New York, and Washington, D.C., have started cracking down on food delivery companies by issuing warning letters, seizing illegally registered or driven vehicles, and launching special street patrols to enforce speed limits. BY Associated Press A soaring demand for food delivered … Continue reading Cities crackdown on food delivery companies over driver complaints →

Big players vs. niche specialists: Choosing your martech vendors

Robust enterprise support or personalized attention? Here are key factors to weigh when selecting the right martech vendor for your business. Steve Petersen on June 10, 2024   Selecting the right martech vendor sounds far easier than it actually is as a process and practice. There are many factors to consider, but that does not … Continue reading Big players vs. niche specialists: Choosing your martech vendors →

Generative AI for business observability: What IT leaders need to know

June 10, 2024 Generative AI for business observability: What IT leaders need to know The way generative AI is supercharging productivity—all thanks to its ability to generate answers based on mountains of data, fast—will revolutionize how we do business. BY Matt Minetola for Elastic We all know that data is at the heart of business operations. … Continue reading Generative AI for business observability: What IT leaders need to know →

Why harnessing the power of generative AI begins with search

June 10, 2024 Why harnessing the power of generative AI begins with search As business leaders look for ways to optimize this game-changing technology in the future, they’re beginning to understand what’s possible today BY FastCo Works During the past year and a half, generative AI (GAI) has embedded itself in the fabric of everyday life. … Continue reading Why harnessing the power of generative AI begins with search →