Kelly FitzgeraldFebruary 25, 2015 I know it might be tough to hear, but it must be said: your website is not for you. I’m not trying to hurt your feelings, but this is a fact every business owner should know. When designing your website and writing content for it, you should have these “people” in … Continue reading Why Your Website Isn’t For You – It’s For Your Buyer Personas
Category Archives: Website Guidelines
How to Use Webmaster Tools and Make Google your Friend
Mari KaneFebruary 24, 2015 If you currently don’t use Webmaster Tools, get thee to the site now. Where Google Analytics tells you about your site’s traffic, Webmaster Tools shows you how to get more traffic. This Google toolbox is jammed packed with sophisticated tools that allow you to manage how Google indexes your site for … Continue reading How to Use Webmaster Tools and Make Google your Friend
7 Best Practices For Website Copywriting
Mary-Blanche KraemerFebruary 23, 2015 People read words differently online than they do when reading printed materials. For example, instead of reading left to right and line-by-line, website users scan the page looking for phrases or keywords that catch their attention. As web users, why do we do this? Usually, we’re on a mission to answer … Continue reading 7 Best Practices For Website Copywriting
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