WishpondApril 20, 2015 Ah, the art of the capture. Whether it’s user data or a simple clickthrough, nothing can solidify a lead into a conversion like an awesome landing page. Of course, there’s always the question of what works best. Possibilities are endless. Yet in the face of such overwhelming choice, one should feel unencumbered—liberated, … Continue reading These 10 Landing Pages Will Make You Reevaluate Your Design Approach
Category Archives: Web Management Guidelines
Do You Know Who’s Collecting Data on Your Website?
Andy GibsonApril 15, 2015 As a digital marketer that’s focused on analytics consulting for many years, I’ve run into some really interesting issues. I obviously can’t share everything (you know, because of NDAs and stuff), but let me give you a few examples. Within the last year, I was working with a larger publishing client who … Continue reading Do You Know Who’s Collecting Data on Your Website?
Creating A PPC Landing Page That Actually Works
Adam RoselandApril 9, 2015 While the landing page is not necessarily the last destination for your site visitors, it is one of the most important destinations. Why? Because this is the page that anyone who clicks on a pay-per-click link will first arrive on and which will dictate whether or not they stay to actually … Continue reading Creating A PPC Landing Page That Actually Works
How To Protect Your Website From Malware
by John Medina March 25th, 2015 There are multitudes of bots out there, and they’re not all as friendly as this guy. Evil Robots Want In On Your Web Party Don’t let evil robots invade your website “Wait. What’s a bot?” you might ask. A bot is a piece of automated software with a … Continue reading How To Protect Your Website From Malware
Done Is the New Perfect: How to Update Your Site Without Losing Your Mind
Debi LewisMarch 21, 2015 The single most common sentiment I hear from business owners and nonprofit managers about their web sites is that they can’t seem to keep them updated. “It takes too long.” “It’s too hard.” “My content management system doesn’t work right.” “There is nothing to say.” “No one is looking anyway.” I … Continue reading Done Is the New Perfect: How to Update Your Site Without Losing Your Mind
How To Create Landing Pages For Your Website
Eric HammisMarch 18, 2015 When it comes to creating your website, landing pages are going to be a vital part of the operation. A landing page is a section of your website that a visitor can arrive or “land” on when coming to your site. It’s very important to keep in mind that your home … Continue reading How To Create Landing Pages For Your Website
How Much Does a Custom WordPress Website Cost?
Richie ContartesiMarch 13, 2015 You know your website is crucial to your business’s success, but you might be wondering how much of your budget you should allocate to your custom WordPress website. This article will help you better understand what all goes into the cost of a custom website that actually converts your users into … Continue reading How Much Does a Custom WordPress Website Cost?
Don’t Be Fooled by Vanity Metrics
Mike WhitneyMarch 12, 2015 Imagine, for a moment, that your company’s website is not a website at all, but a restaurant. Chez Website. In terms of quality, your restaurant endeavor is going swimmingly; you have consistent meals, interesting décor, and fantastic wait staff. Unfortunately though, your profits are just not where you need them to … Continue reading Don’t Be Fooled by Vanity Metrics
SignalFx Raises $20M, Launches Monitoring Tool for Web-Based Apps
Bernadette Tansey Startup SignalFx today emerged from two years in stealth mode to unveil a troubleshooting tool it designed for Web-based software developers and for other businesses that conduct operations on widely distributed computers and devices. The San Mateo, CA-based company also announced the completion of a $ 20 million Series B fundraising round led … Continue reading SignalFx Raises $20M, Launches Monitoring Tool for Web-Based Apps
You Built It, Now What? What to Do After Launching Your Website
Business.comMarch 3, 2015 So you led the horse to water, but how do you make them drink? As a B2B start-up owner myself, I know you’ve got a lot on your plate besides running your company website. All too often, the process for getting a website off the ground in the first place can end … Continue reading You Built It, Now What? What to Do After Launching Your Website