By Gennaro Cuofano August 22nd, 2017 With a staggering 20% of queries going through our vocal assistant and its incredible growth; no surprise Voice Search got elected as the most important phenomenon of 2017. Away from the buzzwords and hype, personal assistants search optimization (PASO) is a reality. I want to show what we learned … Continue reading Voice Search: Personal Assistants Search Optimization
As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets. Chris Wareham on July 24, 2017 Despite all the advancements we’ve seen in computing, the way consumers interact … Continue reading Voice is an important new channel for brands to measure, but not in a silo
Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future. Jim Yu on July 12, 2017 Alexander Supertramp / Shutterstock.com Voice search, the topic that is on the … Continue reading Key notes on optimizing for voice search: Conversation, content and context
Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! Nate Dame on June 29, 2017 Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used … Continue reading Voice search and SEO: Why B2B marketers need to pay attention now
Amanda Marie — June 22, 2017 — June 22, 2017 Google announced something surprising back in 2016: the news that voice search made up 20 percent of their mobile queries that year. Before 2015, no one was searching by voice. Over the course of that year, however, over 50 billion voice searches per month were … Continue reading Even Your Grandmother is Using Voice Search Now
Think The Voice Channel Is Dead? Think Again by Amy Livingstone , Op-Ed Contributor, June 21, 2017 These days, when people have a question or concern about your products, they almost always reach for their mobile device. But what they do next may surprise you. Research shows that digital channels such as Web chat, Twitter, … Continue reading Think The Voice Channel Is Dead? Think Again
Jesse Boskoff — June 12, 2017 Follow @jesseboskoff— June 12, 2017 A decade ago, your family would have thought you were crazy if you walked into the kitchen and demanded, “Alexa, find me a recipe for spaghetti sauce.” Today, voice searches like these are becoming commonplace. From personal assistants like Siri and Cortana to home-based … Continue reading Voice Search is Transforming the Way We Live
By Tammy Graham June 8th, 2017 Viewed as the next frontier for tech companies, voice-enabled speaker usage is expected to grow by 130% this year. This growth doesn’t even include the voice assistants on smartphones. Amazon is dominating the market with a 70.6% share, while Google Home is trailing behind with 23.8% share. “Consumers are … Continue reading The Growth of Voice-Enabled Speaker Usage & Search
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search. Sherry Bonelli on May 2, 2017 The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants … Continue reading How to optimize for voice search
Zach Heller — April 24, 2017 Follow @zheller— April 24, 2017 We live in a world that is changing faster than most people realize. We will soon be sharing our roads with self-driving vehicles and our sidewalks with delivery robots. Upwards of 50% of tasks Americans perform at work can be automated with technology that … Continue reading The Future of Search is Voice Search
