Ana Gotter — September 10, 2019 Follow @ana_gotter — September 10, 2019 Think fast: you’re going to create a branded video. What will it be about? What do you want it to accomplish? Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these … Continue reading The Video Branding Guidelines You Need to Follow
Jenna Thomas — July 10, 2019 — July 10, 2019 So you’ve convinced your boss to start using video—nice work! Of course, now’s when the hard work begins. And if you’ve never written a video script before, it can seem a little intimidating. After all, the best videos hardly seem scripted at all. But no … Continue reading How to Write a Video Script
Elise Dopson — July 1, 2019 Follow @elisedopson — July 1, 2019 Google “video hosting platforms,” and you’ll get about 50 million results, along with several paid ads. How do you choose the platform that suits your needs? There’s no single answer. The best video hosting platform varies business by business, depending on factors like: … Continue reading Video Hosting Platforms: Which Is Best for Your Business?
Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize that time through ads. Garrett Woods on June 3, 2019 When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which at … Continue reading The video algorithm: Facebook vs. YouTube
Justin Lenart — May 24, 2019 — May 24, 2019 To the untrained eye, video editing seems pretty easy. On most occasions, it’s the job of an editor for viewers not to notice that any editing has taken place. As we’ve all become accustomed to modern filmmaking tricks, whether we realize it or not, our … Continue reading Time-Consuming Aspects of Video Editing and How to Avoid Them
Matt Pierce — May 12, 2019 Follow @piercemr — May 12, 2019 Straight from the studio, we’ve put together this infographic of 50 practical video editing tips that will drastically improve the quality of your videos.In this post you’ll learn: To shorten project time with specific pre-planning techniques The key components of audio Lighting tricks … Continue reading 50 Video Editing Tips You Need for Better Videos [Infographic]
Rollo Wenlock — January 29, 2019 Follow @RolloWenlock — January 29, 2019 350543 / Pixabay Back when video was expensive and rare, companies could get away with siloing their video production efforts. Now, however, video has evolved into an expectation, and with that expectation comes a requirement of quality that silos cannot address. Most company … Continue reading Why You Need Collaboration in Video Production
Rollo Wenlock — August 7, 2018 Follow @RolloWenlock — August 7, 2018 We’ve all heard the stats: Video will be responsible for 82% of internet traffic by 2021. It’s already the hero across every social media and digital marketing channel and is becoming increasingly important for almost every department across the business. While we know … Continue reading Future Proofing Your Video Workflow: The Secret to Producing 10x More Video
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions Jacob Baadsgaard on July 20, 2018 Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales … Continue reading Planning to make a video ad or other video asset? 3 things to consider
Big New Video Targeting Tools Come With Big Costs by Wayne Friedman , Staff Writer, June 8, 2018 New ways to target audiences also mean higher costs to marketers. Some silver lining here: Your media agency existing tools are still good place to start. “The agency tool kit is actually pretty good,” says Josh Martin, executive … Continue reading Big New Video Targeting Tools Come With Big Costs
