by Melissa Duko June 30, 2016June 30, 2016 Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them. As advertisers are turning to social media to drive user engagement and increase … Continue reading All Signs Point to Social Media: The Future of Video Advertising
by Meghan Garrity June 30, 2016June 30, 2016 There’s no denying that video marketing is on the rise. It attracts mobile users, improves your SEO efforts, and can even increase your conversion rates by 65 percent, according to HubSpot. Using video is all well and good, but how do you choose the right content for … Continue reading How to Use Video During Each Stage of the Buyer’s Journey
by Andre Oentoro June 28, 2016 Follow @breadnbeyondJune 28, 2016 Have you heard about whiteboard videos or video scribing? If you have, you probably know that corporations and educational groups rave about them as visual media for teaching and training. Heck, maybe even your company or your competitors are using them. Whiteboard videos are in … Continue reading How Whiteboard Videos Increase Viewers’ Memory Quality by 22%
by Ben Amos June 9, 2016 Follow @engage_benJune 9, 2016 A potential client of mine recently came to me, in my role as Creative Director at Innovate Media, and was enthusiastically relating how he had attended a handful of social media and digital marketing workshops lately and all the speakers were touting the importance of … Continue reading Don’t Simply Jump On the Online Video Bandwagon
by Danielle Foley June 6, 2016 Follow @FoleyMarketingJune 6, 2016 I recently completed a market research report on behalf of a client to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses. Through my research, it became evident that video is an ideal medium for … Continue reading Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series)
by Patrick Moreau May 27, 2016May 27, 2016 I remember my first major collaboration. It was for the end of our documentary, #standwithme. We made a short video that invited our community to shoot a sequence, then send it to us to be used in the feature. A little nervous, we tossed the request out … Continue reading Supercharge Your Video Collaboration
by Allie VanNest May 2, 2016 Follow @parselyallieMay 2, 2016 Digital publishers and brands have been interested in the possibility of video for quite some time, and some are getting pretty serious about creating viable video strategies. Mashable, for example, just downsized its staff to focus on creating more video content — leaving other content … Continue reading What’s Your Video Strategy?
