by Ed HeilSeptember 10, 2016 Producing a video that has a documentary feel is not easy. It requires some experience, patience, and a keen sense for the desired sound bite you’re trying to elicit. What makes it so difficult? Well, a documentary-style video has little or no narration. The characters in the story carry the … Continue reading 6 Common Video Questions to Answer Before Your Next Shoot
by Brenna ClarineSeptember 10, 2016 Video can be used to enhance online reputation. Search results today contain blog posts, articles, images, news and video. They’re called “mixed results”. Search engines want to provide the best results possible in whatever format necessary. Video is fast becoming the best way to engage audiences which means you can … Continue reading How Video Can Enhance Your Online Reputation
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 8, 2016 The experts are telling us to do it. The market is showing us we need it. But so many of us are scared of pushing that record button. We have this misconception that our video content needs to be blockbuster quality or we will not see results. That … Continue reading Conquering The Fear and Misconceptions Of Video Content
by Daniel RohslerAugust 27, 2016 Brands are finally investing heavily in videos for social platforms. Although the attention is now there, clients often ask about best practices for making a “good” video for social. Facebook has been making a slow but steady switch to showing more videos in users’ News Feeds—I just did a quick … Continue reading What Makes a “Good” Video for Social?
by Gregg LitmanAugust 19, 2016 Video productions come in many shapes and sizes, from the iPhone video you post on Facebook all the way up to major Hollywood productions. So, crews range from that person with an iPhone all the way up to a cast of hundreds (and sometimes even thousands). But despite that wide … Continue reading 4 Benefits of Hiring a Company with a Tested Video Production Process
by Kari Jo FaulhaberAugust 7, 2016 Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s content on your website, brochures, signage, or photos, everything should match a style guide set forth by your brand. Of course, each brand style guide is different, … Continue reading Creating a Video Style Guide for Your Video Campaigns
by Claude HarringtonAugust 5, 2016 You know how, on special occasions, we get dressed up and put our best foot forward? Well, when it comes to getting people to click on your explainer video, the same logic holds true. From the thumbnails you select to how your video is described, there are little things you … Continue reading Surround Your Video with Goodness (Titles, Descriptions, Thumbnails)
by Mehroz Khan August 1, 2016August 1, 2016 With over 500 million active users per month, and more than 20 billion photos and videos shared, Instagram has become the emerging social media tool in the marketing world. Recently Instagram got a makeover, and changed its logo. But did you know, along with the logo changes, … Continue reading How to Create a Mind-Blowing Instagram Video Strategy
By Stephen Moyers July 21st, 2016 It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use to access the content. Video makes up a large percentage … Continue reading Setting Up Your Video Content Strategy
by Mustafa Bhagat July 5, 2016July 5, 2016 It’s an exciting time to be a video creator – every business needs video and the democratization of film gear means smaller crews can bid for and produce an amazing array of work. One of the keys to being agile and competitive in this quickly evolving industry … Continue reading How to Create Your Video Production Dream Team
