Category Archives: Twitter

Twitter Ads Have a Secret Feature – Do You Know About It?

by Dennis Yu February 28, 2016 Follow @dennisyuFebruary 28, 2016 You’re probably aware that Twitter is often overlooked, especially in comparison to Facebook’s advertising capabilities. But here’s something you might not know: You can promote someone else’s tweet. All of your positive mentions and implied endorsements from others on Twitter can be retargeted to relevant … Continue reading Twitter Ads Have a Secret Feature – Do You Know About It?

How Twitter’s Algorithmic Timeline Affects Social Media Marketers

by Marko Saric February 20, 2016 Follow @MarkoSaricFebruary 20, 2016 Twitter is in trouble if you consider its ambitions to compete with Facebook and conquer the social media world. It’s under pressure to boost the growth and engagement on the platform. The growth has stalled with the monthly active users flat at 320 million. Twitter … Continue reading How Twitter’s Algorithmic Timeline Affects Social Media Marketers

How Will Full-Length Tweets Impact Digital Publishers?

by Sachin Kamdar February 16, 2016 Follow @SachinKamdarFebruary 16, 2016 The native content wars are heating up: Twitter recently announced it’s experimenting with 10,000-character feature-length tweets, which means that entire news articles could soon be displayed within the Twitter feed. Which begs the question: how will full-length tweets impact digital publishers? In the digital media … Continue reading How Will Full-Length Tweets Impact Digital Publishers?