Expedia’s research reveals how emotion, authenticity and the right mix of video and human-guided content inspire traveler wanderlust and drive bookings. Greg Kihlstrom on November 17, 2025 While the travel media ecosystem remains fragmented, there are some key elements that marketers can utilize to drive decisions by appealing to consumers’ emotions. The Expedia Group’s … Continue reading How marketers can spark traveler wanderlust with emotion, authenticity and video
January 29, 2025 The Louvre will get a major redesign to take on overtourism You might actually get to see the ‘Mona Lisa’ up close one day. BY Grace Snelling The iconic Louvre in Paris is no stranger to crowds. Since first opening in 1793, the museum has played host to millions of guests and undergone … Continue reading The Louvre will get a major redesign to take on overtourism
August 19, 2024 Travelers are turning to package deals more after the pandemic The zest for the holiday package business is a bright spot for the travel industry as worries have grown that the post-pandemic enthusiasm for air travel will ebb as travellers baulk at higher fares. BY Reuters Sun seekers are turning to package … Continue reading Travelers are turning to package deals more after the pandemic
Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor by Laurie Sullivan @lauriesullivan, August 16, 2023 Consumers are spending, making the travel sector the fastest-growing in digital ad spend. U.S. digital travel sales is forecast to surpass $300 billion for the first time in 2024, while the travel industry drives … Continue reading Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
Waking Up To Sleep Tourism by Harvey Chipkin , Columnist, July 18, 2023 When you strip down what a hotel is all about — even with all the frills and amenities that now come with an overnight stay — it’s sleep. A guest might enjoy a hotel restaurant or fitness center, but refreshing slumber is … Continue reading Waking Up To Sleep Tourism
Google And Microsoft Focus On Travelers by Laurie Sullivan @lauriesullivan, April 3, 2023 Airports are expecting a surge in travel this summer. Passports are taking longer to process, and the FAA warns to brace for a shortage of traffic controllers. Despite what might seem like chaos, Google and Microsoft are gearing up for the season with … Continue reading Google And Microsoft Focus On Travelers
As Travel Recovers, Away Taps New CMO by Sarah Mahoney @mahoney_sarah, January 23, 2023 Riding the post-pandemic-travel boom, Away has hired Carla Dunham as its new chief executive officer. She replaces Melissa Weiss, who left in July after just nine months. Dunham had been CMO at Foxtrot, a retail and ecommerce company in the grocery and … Continue reading As Travel Recovers, Away Taps New CMO
Rakuten Travel Research Shows How Consumers Search For Deals by Laurie Sullivan , Staff Writer @lauriesullivan, August 17, 2022 The desire to travel continues to increase, and consumers are ready to spend and search for deals. Rakuten Advertising’s recent travel research shows 44% of travelers plan to spend more on vacations this year, rather than downgrade … Continue reading Rakuten Travel Research Shows How Consumers Search For Deals
By David Landsel May 06, 2022 Picture it—you on the perfect beach, soaking up the sun, far from home, and without a care in the world. Maybe you’re staying in a stylish Airbnb just steps away, maybe you even splurged and flew here in business class, and you’ll do the same thing when … Continue reading How Buy Now, Pay Later is changing how consumers think about travel
