By Jeff Beer July 08, 2022 It starts in stark black and white. Sarah McLachlan’s woeful ballad “Angel” plays in the background, as men and women look soulfully at the camera and utter one word, “Please.” Is this a reboot of the hit 2007 PSA from the American Society for the Prevention of … Continue reading NYC’s sanitation department is using TikTok to make you cry about street litter
By Michael Grothaus July 05, 2022 If you’ve been on TikTok the last few days, you’ve probably seen your feed inundated with young adults in suits walking into movie theaters along with the hashtag “Gentleminions.” There was a time, of course, when adults did dress up in a suit to attend the movies—but … Continue reading Gentleminions TikTok trend: how Gen Z helped ‘Minions’ soar over July 4th weekend
TikTok Introduces Inventory Filters by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2022 TikTok now offers an Inventory Filter for ads to help brands ensure that content does not serve up alongside potentially offensive clips and videos in the app. The option, embedded in the TikTok Ads Manager, gives advertisers the option to choose where … Continue reading TikTok Introduces Inventory Filters
By Mark Sullivan June 17, 2022 Facebook is pivoting. Again. The Verge‘s Alex Heath reports that top brass at the social giant, including CEO Mark Zuckerberg, ordered workers to rejigger the core piece of the Facebook app, the Feed, to look and act more like TikTok’s “For You” page. Not surprisingly, TikTok … Continue reading Facebook’s ‘TikTok pivot’ is unlikely to win back young users
This initiative by the influencer marketing platform will enable the creation of end-to-end TikTok marketing campaigns. Kim Davis on January 13, 2022 CreatorIQ, the customer intelligence cloud that serves clients like H&M, Disney and CVS, has announced that it has become an official TikTok marketing partner. This will give brands that use the platform access … Continue reading CreatorIQ announces partnership with TikTok
Pam Hughes December 8, 2021 TikTok has shared a new set of tips on maximizing conversions with your TikTok ads, based on thousands of examples in its auction platform. Using automated analysis, TikTok scanned its ad network to identify critical elements of the highest converting campaigns, which could help maximize the performance of your approach … Continue reading Easy Creative Tips to Make Your TikTok Ads Work Harder
The Homogenization Of Brands On TikTok by James Cadwallader , November 23, 2021 Over the last 18 months, we’ve witnessed TikTok grow from an awkward spotty teenager into a well-groomed socialite that everybody wants to be friends with. And by everybody, I predominantly mean advertisers. In the early days of TikTok advertising, there were a … Continue reading The Homogenization Of Brands On TikTok
Richard Tiland October 22, 2021 Are you looking to grow your business? We’ll assume the answer is yes! As a business owner, you’re probably very familiar with social media platforms such as Facebook, Instagram, or TikTok. You might even be using them to promote your offer. That’s terrific. But if that’s the case, you also … Continue reading Forget TikTok – Try These Booming Social Media Networks Instead
Linda Landers October 5, 2021 By the time TikTok burst on the U.S. scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. Since then, it has overcome a long list of problems—including increased pressure from legislators and copycat features from long-standing social media giants—to become one … Continue reading The Changing Face of TikTok
TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement by Laurie Sullivan @lauriesullivan, September 28, 2021 TikTok wants to sell more advertising, but it needs to ensure advertising on its platform remains safe. Adding a partner like DoubleVerify, which can help brands measure viewability, fraud and in-geo impressions, might just convince them. The companies announced a … Continue reading TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
