Tim Ludwig July 12, 2021 The first attention-grabbing result of our survey showed us that company decision-makers and technical communicators have different priorities when it comes to content. Companies view revenue growth as the top priority for content, but technical communicators view revenue growth as their last priority. That may seem pretty obvious, but this … Continue reading Survey Breakdown: 33% of Writers Can’t Report Their Own Value – Here’s How to Start
Tim Ludwig June 14, 2021 Team organization impacts the success of content more than we think. The main goal of us collecting all these survey data is to empower technical documentation teams and leaders with some knowledge about content relative to business value. In order to do that, we can’t gloss over the importance of … Continue reading Survey Breakdown: 40-50% of TechDocs Teams Lack The Necessary Tools For Success
42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2020 Despite industry-wide concern about the disappearance of cookies in advertising, only 40% of marketers say they are preparing and 48% are worried that their companies won’t be able to provide impactful performance … Continue reading 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
Ramon Nuez October 14, 2020 One of the founding professors of Johns Hopkins Hospital, Dr. William Osler, wrote, “Banish the future. Live only for the hour and its allotted work. Think not of the amount to be accomplished, the difficulties to be overcome, or the end to be attained, but set earnestly at the little … Continue reading How Questions Help You to Rethink Your Purpose so it Feeds Your Success
CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance by Laurie Sullivan @lauriesullivan, September 17, 2020 Brands are putting more resources toward earned media. Digital content is making the greatest impact on buying decisions and how they feel about brands because people are hunkered down at home … Continue reading CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
Vinod Janapala — May 30, 2020 Living in a world that has a motto of ‘change is the only constant’ things shook up with the onset of the COVID-19 pandemic and not in a great way. Businesses all across the globe took a big hit with the need to close down in order to prevent … Continue reading How Employee Survey Software Helps in Accelerate Employee Expectations Post COVID-19
Kellie Wong — April 12, 2020 Pulse surveys seem to be everywhere these days; think of how many times you’ve been asked to take a short survey online. Pulse surveys have become an integral part of the employee experience and an organizational must-have. Most HR professionals agree that pulse surveys are an increasingly valuable tool … Continue reading Employee Pulse Surveys: What They Are and Why They Matter
Sarah Flis — February 21, 2020 Americans prioritize companies that are responsible (86 percent), caring (85 percent), advocate for issues (81 percent), protect the environment (79 percent) and give back to important causes (73 percent), according to a study by Porter Novelli. These stats showcase the fact that cause marketing is on the rise. Cause … Continue reading The Rise of Cause Marketing
Sam Frampton — October 10, 2019 In this blog, we’ll talk you through the advantages of collecting open-ended feedback and explain how it can help develop a deeper understanding of your customers. It’s time for CX pro’s rethink how they survey customers. close ended survey We are in the middle of a massive shift in … Continue reading The Advantages of Open Ended Survey Questions
Sara Staffaroni — October 8, 2019 Survey data collection might not seem like a revolutionary or groundbreaking business practice but in an economy that’s increasingly being driven by customer experience (CX) it’s one of the most important things an organization can do. How else are you supposed to know what your customers think about your … Continue reading Why Survey Data Collection Is More Important Than Ever
