Category Archives: Social Media Metrics

How to Improve Your Social Care Metrics with KCS

Harry Rollason — December 20, 2017 — December 20, 2017 freeGraphicToday / Pixabay Does your organization subscribe the knowledge-centered service (KCS) methodology? If it does, it’s at a huge advantage in social care. For those not familiar, KCS is about creating knowledge as a byproduct of solving problems. Every time someone in a KCS organization … Continue reading How to Improve Your Social Care Metrics with KCS

Taking a Minute to Get Serious About Social Media Management

Kyle Weber — November 8, 2017 — November 8, 2017 I stop brushing. “She’s what?” I ask, pulling my toothbrush from my mouth. “She’s looking for a career change,” Kelly replies. “She’s looking for something in Social Media Management.” I spit into the sink. “She’s just gonna walk into a Social Media Management role, eh? … Continue reading Taking a Minute to Get Serious About Social Media Management

The 10 Most Important Social Media Metrics to Monitor

Patrick Whatman — April 10, 2017 Follow @mrwhatman— April 10, 2017 Great marketing requires good data. You can’t know whether you’re making smart decisions and using the right strategies unless you measure your performance. It’s true for most marketing styles, and it’s definitely true for social media. As a marketer, we need to constantly prove … Continue reading The 10 Most Important Social Media Metrics to Monitor