Samantha Martin — June 15, 2018 Follow @Socially_Sam — June 15, 2018 Do you think you need to be putting out loads of social media posts? Are you putting out content just for the sake of putting out content that’s perhaps not of a very good quality? Is your poor quality content reflecting badly on … Continue reading Social Media Posts: Quality Beats Quantity Every Time
Carol Stephen — May 10, 2018 Follow @Carol_Stephen — May 10, 2018 How to Get out of Social Media Overwhelm We’ve all been there. That is, feeling completely overwhelmed, with no idea of what to do next. Too many projects piled up and too few hours in the day. Even as a social media manager, … Continue reading How to Get out of Social Media Overwhelm
Never Mind Reach — Organic Social Media Vital To Understanding Customers by Graeme Jamieson , Op-Ed Contributor, January 10, 2018 EMarketer recently released a report on organic social media with an article headlined: “Is Organic Social Media Marketing Still Relevant?” One quote caught my eye: “You might as well take your budget to the bank, … Continue reading Never Mind Reach — Organic Social Media Vital To Understanding Customers
Bonnie Harris — February 9, 2017 Follow @waxmarketing— February 9, 2017 Consider this – if you’re in business today, the media is your customer. For communications professionals, the media is often their primary customer. However for everyone, really, the traditional and new media has become at a minimum a key influencer in the buying decision. … Continue reading Why the Media is Your Customer
Ryan Scott — November 29, 2016 Follow @causecast— November 29, 2016 You’re the manager of a corporate volunteer and giving program brainstorming ideas as you map out activities for the year. Or you’re a CEO weighing the budget for your company’s social impact agenda. Or you’re a passionate employee volunteer looking for suggestions to ramp … Continue reading 12 Months of Social Impact is Easier Than You Think
Sarah Goodall — November 11, 2016 Follow @sarahgoodall— November 11, 2016 Ever wondered how ‘social’ your professional brand is? What impact your social media actions have on your professional brand? Do you know what needs to be done in order to shift your brand to the next level? When I set up Tribal Impact I … Continue reading What’s Your Social Media Impact? [Quiz]
Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools. Jordan Kasteler on October 11, 2016 It’s a fact. Your marketing department is not as good at selling as the amateurs outside the business are: your customers. There’s proof. When your … Continue reading Your most effective marketing assets may be hiding in your fans’ social activity
by Neal Schaffer June 15, 2016 Follow @nealschafferJune 15, 2016 Is your organization still living in the social media past? We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on … Continue reading Your Social Listening Is Broken. Here’s Why.
by Lindsay J.K. Nichols June 14, 2016June 14, 2016 Impact. What a loaded word. It means so many things to so many people. In my career in nonprofit communications, I have used “impact” so much that I all but want to throw it out the window. But here’s why I can’t: impact is at the … Continue reading What Social Impact Is and How to Measure It Effectively
While social signals may not be directly factored into Google’s ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO. Dan Bagby on June 9, 2016 Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use … Continue reading Two tried and true methods to make social media impact SEO
