Category Archives: Social Measurement

What Is The Value Of Social Media Engagement?

Kyle WongApril 29, 2015 “There is no ROI in anything if you don’t learn how to use it.” -Gary Vaynerchuk, Founder of VaynerMedia There is a near consensus that social media marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and ultimately sell more products. However, justifying the value … Continue reading What Is The Value Of Social Media Engagement?

NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring Shares

Publisher Dao Nguyen said BuzzFeed is recruiting advertisers to try out a beta program of POUND. Amy Gesenhues on April 28, 2015 BuzzFeed kicked-off NewFronts week with everyone from its founder Jonah Peretti and president Greg Coleman to its publisher Dao Nguyen and president of BuzzFeed Motion Pictures Ze Frank taking the stage at B.B. … Continue reading NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring Shares