by Sheila Olson March 5, 2016March 5, 2016 It’s a new year—and for small business owners, that means new goals to achieve: More leads, more sales, more return customers, whatever your metrics for success happen to be. If you’re like many small business owners, however, you don’t have the budget (or the time) to devote … Continue reading How to Market Your Small Business on a Budget
by Susan Solovic March 3, 2016 Follow @SusanSolovicMarch 3, 2016 Without bloated budgets and big staffs, generating and implementing small business marketing ideas is never easy. You can’t buy the communication power of a major television ad buy. However, when it comes to word-of-mouth advertising, you’re on equal footing with the huge corporations. When one … Continue reading Small Business Marketing Ideas: A 3-Step Proactive Approach to Word-of-Mouth Advertising
by Sarah Smith February 22, 2016 Follow @sarahsmith82110February 22, 2016 In today’s business environment online marketing is prevalent and certainly is much easier. However the most successful businesses still implore offline marketing strategies as well. The marketing experts at the helm of these companies feel that it is critical to the success of a business … Continue reading Small Business : Allocating Offline Online Marketing Budget
by Steve Hamm February 17, 2016 Follow @maasprosrduFebruary 17, 2016 When a shopper visits a national department store’s website, the business has to meet a number of expectations. Among them is the design of a user-friendly website, logical link leads and content that is relevant and engages the buyer. The one thing that this type … Continue reading How Internet Marketing Services for Small Businesses Give You an Edge
by Zain Devraj February 13, 2016February 13, 2016 The frequent changes in technology have introduced new and revolutionary changes in marketing, especially for small business setups. Let us compare the old ways of marketing with the new ways and evaluate the impacts thereupon: Today, the customer service has turned into the client engagement in a … Continue reading How Marketing is Changing for Small Businesses
by Jesse McFarland February 11, 2016 Follow @jessemcfarlandFebruary 11, 2016 SEO is free, but is it really free? It is well known that search engine optimization requires some sort of investment. If a business owner wants to have tangible SEO results like an increase in search engine/Google rankings or they want more traffic to their … Continue reading Small Business Marketing: How Much Does SEO Cost?
by BusinessVibes January 31, 2016 Follow @businessvibesJanuary 31, 2016 Regardless of the size of your business, using digital marketing techniques is an important aspect of building your customer base and advertising your products and services. In today’s age of digital products and technology, it’s vital for any business, whether online or offline, to build and … Continue reading 6 Ways to Effectively Market Your Small Business Online
by Andrew Gazdecki January 27, 2016 Follow @biznessappsJanuary 27, 2016 Your cash flow has reached an all time low. Most likely, the majority of your business’s budget was spent developing your idea and hiring people to bring it to execution. Now, you have to find a way to market it without breaking the bank. Luckily, … Continue reading 24 Affordable Small Business Marketing Ideas
by Andrew Gazdecki January 10, 2016 Follow @biznessappsJanuary 10, 2016 The Pareto Principle dictates that 80% of outcomes generally come from 20% of resources. Though supposedly applicable to many different phenomena (such as nature, biology and evolution) this ‘80/20 rule’ is often applied in business and economic contexts. It must be striking, then, when sources … Continue reading 10 Ways Small Businesses Can Grow In 2016
by Matthew MacQuarrie January 5, 2016 Follow @MattMacQuarrieJanuary 5, 2016 I have a friend who works in marketing and likes to talk about “spillage.” That is, no matter how narrowly you try to target your marketing efforts—no matter how precise you are in your scope—you’re ultimately going to spend money reaching out to people with … Continue reading Small Business Marketing: Minimize the Spillage
