Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local marketing strategy. Columnist Brian Patterson explains why. Brian Patterson on July 6, 2016 In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their … Continue reading Angie’s List is now free: What this change means for your business
by Avinash Nair June 24, 2016June 24, 2016 First of all, let me apologize for the slightly misleading title. There is a world of difference in local SEO for franchises, e-commerce SEO or paid SEO for that matter. From creating different types of landing pages to finding niche keywords that are relevant, a lot of … Continue reading Franchise SEO: How to Take Local SEO to Multiple Locations
by Tim Capper June 23, 2016 Follow @GuideTwitJune 23, 2016 (June 30, 2016) at SMX Advanced, Google announced that they will start showing an Ad within the Local Pack. This will reduce the local pack from three to two positions, making an already difficult ranking proposition even tougher for local businesses. Last year ( 6th … Continue reading Appearing in Google’s Local Pack Just Got Tougher
by Emily Carter June 22, 2016 Follow @grassrootsincJune 22, 2016 In the summer of 2015, Google updated their “local pack” results to only include three businesses. If you’re unfamiliar with “local pack” results, it reflects the number of company listings that are displayed in the results section when you type something such as “marketing companies … Continue reading How to Improve Local Search Ranking in 2016
Achieving outstanding local search results for your clients all comes down to one simple — yet essential — question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success. Greg Gifford on June 21, 2016 Last month, I talked about the importance of setting client expectations for … Continue reading The most important question to ask in local SEO
by Tony Messer June 20, 2016 Follow @AntonyMesserJune 20, 2016 If you run a local business then you don’t need me to tell you how competitive it is out there these days. You’ve been running a local business for years. You work really hard and your customers love you. You love what you do and … Continue reading Step By Step Guide to Local SEO [Infographic]
Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss. Lydia Jorden on June 20, 2016 Local SEO is a critical part of an overall … Continue reading What your boss actually wants from your local search reports
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations. Joy Hawkins on June 17, 2016 I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded … Continue reading Brief change suggests local SEO ranking factors are different for branded queries
by Roman Kniahynyckyj June 17, 2016 Follow @kniahynyckyjJune 17, 2016 For a business to survive, they must be found online. A Constant Contact survey found 85 percent of small to medium sized businesses (SMB) know that it is important to be found on local search applications and directories, but only half of these actually have … Continue reading Local SEO Tactics: Get Your Business Found With These 4 Tips
Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition. Marcus Miller on June 13, 2016 Local SEO is getting more difficult for many businesses. Google’s move from seven to three listings in the local pack, and the threat … Continue reading The big picture guide to local SEO: ranking in 2016 & beyond
