Category Archives: SEO By AI

SEO vs. AI Search: Why It’s Not Either/Or

See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both. Semrush Enterprise on November 14, 2025 AI Overviews, ChatGPT, zero-click results, and other recent developments have all triggered the latest wave of goodbyes to SEO. Except SEO isn’t dead. It might even … Continue reading SEO vs. AI Search: Why It’s Not Either/Or →

SEO’s New AI Models And Measurements

SEO By AI

SEO’s New AI Models And Measurements by Laurie Sullivan , Staff Writer @lauriesullivan, June 5, 2025 Traffic is down overall, and costs per click (CPCs) and invalid traffic are up. With the rise of AI search and search outside of historic channels, marketers are being forced to navigate in a new environment where Google is becoming … Continue reading SEO’s New AI Models And Measurements →