Mark Miller — January 24, 2017 Follow @MMtwopointfive— January 24, 2017 All the interim SEO talent you’ll ever need is right here! Of all the digital strategies available to marketing leaders in recent years, SEO is undoubtedly among the most complex and enduring. It’s also one of the most potentially lucrative, so it pays to … Continue reading 3 Quick SEO Wins You Can Earn In 2017 with Search Marketing Staffing
by Eric SamsonSeptember 23, 2016 Anyone involved in a business with a digital presence (i.e. anyone in business these days) has doubtlessly come across the terms SEO and SEM. Nevertheless, I’ve found that the average person’s knowledge in these areas is limited. To begin, let’s unfurl the acronyms. SEO stands for Search Engine Optimization and … Continue reading Importance of SEO and How it Differs from SEM
by Miro Leppelt June 13, 2016 Follow @seodevelopmentJune 13, 2016 Why Organic Search Results Provide Higher Value to Users There are basically two ways of online advertising, and it’s paid advertising and SEO (search engine optimization). Both of these advertising techniques work great if you know how to properly structure it. But there are a … Continue reading Which Is Better? Search Engine Optimization vs Paid Advertising
by Marco Sacca April 29, 2016 Follow @AccuraCastITApril 29, 2016 Over the past decade, search engines like Google have been taking the lead as the top places to market your products or services online. If you are looking to grow your business, you should be growing your online presence on the search engines. Search Engine … Continue reading An Introduction to SEO and SMM for Small Business Owners
by Amber Callan April 19, 2016 Follow @ambermcallanApril 19, 2016 Business owners looking for success in this digital age know that their business needs to be easily found online. If you’re looking to dominate your local, national or global market, it’s time you look into a digital marketing strategy. Today we’ll be looking at two … Continue reading SEO vs PPC: Which Digital Marketing Strategy Is Right For Your Business?
by Brian Shilling April 3, 2016 Follow @shilling_brianApril 3, 2016 Marketers and agencies often pit SEO and SEM (or PPC) against one another, claiming one is better or more valuable. However, choosing both can work to your benefit. Companies that own both a paid and organic listing on the same Google search results page experience … Continue reading Comparing SEO and SEM: Which is the Right Choice?
by Howard Lo March 28, 2016March 28, 2016 No Wikipedia definition or technical non-sense. I’m going to explain the difference between SEO and SEM by relating it to eating food. Because everyone eats food. The Setup You are a website. You’re hungry, and you need to eat. Traffic is your food. Without traffic, you’ll die… … Continue reading The Easiest Way to Understand The Difference Between SEO and SEM
by Michele Ballinger March 24, 2016 Follow @ballingertweetsMarch 24, 2016 Last week, we outlined how the digital age has transformed the Information and Media industry, and how it has made customer loyalty more important than ever. Even though the industry continues to rely on advertising revenue streams, the digitization of information has significantly impacted advertising … Continue reading Click-Through Rates Do Not Measure Customer Engagement, Retention or Loyalty
by Jessica Bowers March 23, 2016March 23, 2016 Ever wondered whether organic or paid search is better for your company in the long run? Hint: the answer may surprise you. You’ve spent a lot of time carefully crafting your latest lead generation campaign. It’s well-researched and nicely-designed. You are confident this piece will bring in … Continue reading Organic Search Vs. Paid Search: Which is More Beneficial for Your Company?
by John Caiozzo March 20, 2016 Follow @johncaiozzoMarch 20, 2016 Google’s search algorithms are constantly changing, and folks in the digital marketing industry need to always keep an eye out for the next big change. SEO’s are already aware of the obvious benefits of structured data when it comes to helping Google better understand and … Continue reading The Future of SEO – Search Appearance Optimization (SAO)
